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YouTube Holds Inaugural Music Awards

dateline: 05 November 2013

Pre-Listening Vocabulary

  • inaugural: first in a planned series
  • webcast: an event that is broadcast online
  • unscripted: not planned in terms of what people are going to say or do
  • spontaneous: not rehearsed
  • nominee: one who is suggested as a possible winner or recipient
  • breakthrough: the first success

YouTube Holds Inaugural Music Awards

The first annual YouTube Music Awards were held in on November 3rd. The 90-minute awards show was broadcast in a live webcast on YouTube. Most of the show was unscripted. Creative Spike Jonze wanted the show to be spontaneous and unpredictable like the site itself. Nominees were based on , subscriptions and online engagement. The audience played a key role in the live performances during the show. Awards included the phenomenon Award, the innovation award, the breakthrough award and the of the year award. A recent survey in the US found that more young people listen to music on YouTube than on the radio.

Comprehension Questions

  1. Where did the awards show take place?
  2. What was Spike Jonze’s role?
  3. Describe the nomination process.

Discussion Question: How has YouTube revolutionized the music industry?

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Written by Tara Benwell for EnglishClub
Tara Benwell is a Canadian freelance writer and editor who specializes in materials and articles for the ELT industry.

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